Seventh Generation Natural Laundry Detergent, Baby, Ultra-Concentrated Liquid, 50-Ounces Bottles (Pack of 6)

great stuff, lasts forever-and we do a lot of laundry in our house!
and how cool to get it delivered without shlepping to the store!

First off--I want to make it clear that I think this is a 5 star product which I highly recommend. I gave a 1 star rating because I want to warn others not to purchase this item through amazon. I saw that others had received damaged shipments of leaking bottles but I ordered this product anyway hoping that the problem had been resolved. The shipment arrived in two boxes--one smaller box surrounded by packing materials placed in a larger box. Despite this excessive packaging, one of the bottles was split right down the middle. I didn't notice the problem initially, only today when I went to get a new bottle did I notice that the bottle had leaked all over my cabinet. Trust me, whatever you save purchasing in bulk through amazon is not worth the hassle of cleaning up a huge mess and then having to deal with amazon to try to get some sort of compensation for the defective merchandise.

I have used about half of a bottle since I've received the detergent and it seems fine. I don't have any complaints, so far, on the quality of the product but the shipping leaves something to be desired. I discovered today that three of the bottles out of the six were damaged and leaking detergent all over the closet. I wouldn't recommend buying these online and having them shipped.

I bout this at a store, trying to be more eco-friendly and it was a bit cheaper. My main concern was will it even clean the clothes. They came out seeming clean and fresh, but I felt like the whites and things with white on them got even MORE dingy in the wash, and the black and brightly colored things came out sort of looking faded and dull. They only had a big bottle where I bought it, but I'm going to take it back because I don't want to dingify any more of my clothes.

Seventh Generation Laundry Detergent, Baby / B000C7UXNK

I absolutely adore this laundry detergent. Despite my best efforts, I run about a load of laundry a day - the cats are always spilling something over, or the new puppy has an accident, or lunch results in sticky apple caramel dip on my nice blouse. This detergent is about as non-abrasive as they come - my clothes and the puppy rags are holding up admirably, even in the face of all these washings. And the detergent is so soft that I've stopped using dryer sheets - my clothes come out soft and gentle without them.

I don't really measure out how many loads I get per bottle, but it's quite a few - it takes me at least a month to work through a bottle, even with doing laundry every day. Even if it didn't last "40 loads", however, I still would never switch, just because this detergent is so gentle on my clothes and my skin, and I don't have any allergic reactions to it.